You
Missed it! But You Don't Have to Miss Out Entirely On the Greatest
Show on Earth For Restaurant Owners...
These 487 Independent
Restaurant Owners MISSED YOU at the Greatest Show on Earth…but
you don't have to miss out entirely - you can receive the entire
event delivered to your door by registering online of
by calling tollfree 24 hours a day, 7 days a week, 1-800-398-5111
- but you have to do it before May 31, 2007 if
you want it for HALF PRICE!
Vinnie Parillo,
Divertimento Bistro, New York, New York
Penny Folino
Folino’s Italian Restaurante in Pittsburgh
Michael Bock, The Doner Haus, Vancouver, WA
Jim Laube, President, RestaurantOwner.com
Dick Varano, Billy’s Chowder House, Wells, Maine.
What is Syd Malchow holding in his hand that serves as a constant reminder that he is surrounded by people who can help his restaurant - and where does he go to get all of his marketing questions answered in minutes?
One thing, says Denise Whiting of Café Hon in Baltimore, MD, that she did that made her $21,160.00 in six weeks, she’ll multiply to make her hundreds of thousands more.
Just who was so important that Ben Martinez HAD to answer their call while he was on stage?…Turns out it was someone who is creating a HUGE connection with his customers, creating more customer loyalty than ever before, turns his guests into marketers for his restaurant - and costs Ben virtually nothing - and you can have the same person calling YOU.
Lisa Krampf (When Pigs Fly, Cumberland, MD) shared how she made $109,913.76 in additional aales in only 4 ½ Months, on a Night she had excess capacity...Don’t YOU have a time period in your restaurant that could use a boost in sales like that?
With his Quick Serve restaurant in a food fair, Bharat Mansukhani of Flamer’s Grill is adding $2,546 to his sales each month (that’s $15,276 a year!) from a simple and inexpensive strategy that you can quickly and easily copy and use in YOUR restaurant.
Danielle Del Bello of Arigato Steakhouse in St. Petersburg, Florida made one spectacularly simple change to the way they sold their gift certificates and increased their gift certificate sales by $12,000!
Becky Gomes, A Platinum Plus Master Member, knows how to make the most of simple marketing ideas. She shares one small, easy to manage system on her website that generates $33,577.20 in sales annually for her Nakama Japanese Steakhouse in Pittsburgh.
Everyone had a lot of fun with George Foreman (including Rose and Jeff Baldwin of J. Baldwin's) and the audience was inspired and motivated by George’s great entrepreneurial success. His memories of the “Rumble in the Jungle”, his secrets to overcoming the unavoidable challenges in life and being the “World Champion” at everything you do earned him a
How being called the “World’s Coldest Mexican Restaurant” moved Jon Bryan to action. He collected $50 CASH from Rory for sharing the idea he got from a previous event, twisted it in a new way, and filled his restaurant and made $16,500 In Sales from two Emails and a Letter - and now YOU can copy them!
What secrets does Al Smith of Angell and Phelps Café in Daytona beach, Florida reveal that makes him the “Newsletter King” and makes him MORE than to $24,136.34 annually from his newsletter alone.
Some restaurant owners are getting incredibly FAST results from strategies so simple a child could use them. Doubling
sales in just 90 days. Bringing in a mind-boggling $105,000.00
in a single day. Instantly increasing
weekend sales by $4,000.00. That’s fast. Forget that slow-n-steady thing your Momma told you about.
Why not have new customers flood into YOUR restaurant?
Why not have a Tsunami of extra cash flood YOUR bank
account? Especially if such amazing results are guaranteed.
Dear Friend,
You ARE still working too hard to make your living. Gaining ground too slowly to get rich. And I can prove it.
What you missed on March 19-21, 2007 was a gathering of over 487 restaurant owners and RMS Members at my 6th annual ‘Restaurant Marketing Boot Camp.’ You missed hearing from legends like GEORGE FOREMAN and JOE VITALE (seen in ‘The Secret.’) But most importantly, you missed real restaurant owners JUST LIKE YOU revealing, explaining and showing off how they’re using incredibly simple strategies to achieve incredibly fast leaps – LEAPS! – in sales, profits, even fame.
This year, “SPEED” BREAKTHROUGHS came one right after the other! FAST CASH SURGE and FAST INCOME LEAP STRATEGIES popped like popcorn in a microwave! NEVER BEFORE in my 6 years of putting on these Boot Camps have I had so many restaurant owners show off so many truly amazing ‘speed strategies’. Never. It IS a SHAME you weren’t here with us all.
There is this one chance to turn back time and grab the enormous opportunity you missed – with me unconditionally guaranteeing its transformational power and value. Such a chance will not arrive at your door but a few times in your entire career. This is one of them. As “heavy” or “hype-y” as that sounds, I believe I can PROVE to you that this letter and the opportunity it offers could be worth $50,000.00 to $100,000.00 to you yet this year...$1-million or more over the next few years...and, maybe more important, serve to make your restaurant business at least twice its present value and a lot more fun to own.
I
will give you ONLY THIS ONE OPPORTUNITY to turn back time and
accept this invitation, and I must have your response no later
than May 31, 2007
Take a long, long look at details and photos below – I’ve described much of what you’ll hear and see attending my ‘Greatest Show On Earth’ Restaurant Marketing Boot Camp by proxy...letting me come, pitch the tents in your backyard, bring the whole show to you and even guarantee you’re thrilled or you pay nothing. It’s Boot Camp Take-Out delivered right to your door!!!! The details are all there...of everything you missed, but need not miss if you answer me no later than Thursday, May 31st.
And be sure watch all the videos you’ll find HERE, you can eavesdrop on what real restaurant owners had to say at the Boot Camp you missed – and have to say to YOU.
They are REAL LIVING PROOF that you are working too hard to make your living...having too little fun, too much stress...gaining ground too slowly. They are REAL LIVING PROOF of just how much money can be made – FAST – turning the most ordinary of restaurants into Amazing & Incredible Cash Machines. How? Well, by using my Strategies...just like these:
Pick the $50,000.00 To $100,000.00 Insider’s Strategy you like and use it to deposit an extra $50,000.00 to $100,000.00 in your coffers yet this year………
MY SIMPLE MAGIC ENVELOPE: Doing just this one thing, using my XXXXXXXXXXXXX Strategy….Denise Whiting of Café Hon created $21,160.00 in just 6 weeks. If she does only that one little promotion three times during the year, there’s an EXTRA $63,000.00! (Of course, Denise didn’t stop there. In fact, she’s one of the most exciting, incredible restaurant-entrepreneurs you’ll ever find…pulling as many as 40,000 people (yes, a STADIUM FULL of people) to a multi-day event at her little, small town restaurant. You’ll hear EVERYTHING she has to share on the Boot Camp Audio CD’s. Hey, can you manage to copy something handed to you, put it in an envelope and give it to your customers? If you can, then I can GUARANTEE tens of thousands of dollars banging at your door!
YELLOW PAGES AD RESPONSE DOUBLER…..yes, Diana Coutu already had a very successful Yellow Pages ad for her pizza restaurant, producing $24,825.96 – but with this change, sales directly tracked from the ad (via its own phone number) leaped to $42,864.48. In the Boot Camp CD’s you’ll hear exactly what makes this new ad Twice As Powerful…you’ll see both ads in the Manual…and you’ll get the tips you need to DOUBLE YOUR AD RESPONSE. (Hey, you’re already paying for your ad every month and will for the rest of your life – what’s doubling its response worth???? You oughta grab this Package JUST FOR THIS!)
FAST CASH SURGE: HOW TO PROSPER IN EVEN THE TINIEST TOWN – BUT IMAGINE WHAT YOU COULD DO WITH THIS! Jeff Marcus has a diner in Brush, Colorado, a community with only about 5,000 people. Can you even do my kind of marketing in such a tiny place? Oh yeah! He has one simple letter (from his 8 year old son) that was mailed to only a tiny, tiny number of past customers and brought in $1,206.08 in just 2 weeks. COULD YOU USE A FAST CASH SURGE? Well, if this is worth $1,000.00 to Jeff in Tiny Town, maybe it’s worth $10,000.00 or $50,000.00 or $100,000.00 in your size town and your size restaurant. Hear all about it in the Boot Camp CD’s and see it in the Manual. By the way, Jeff INCREASED SALES BY 25% OVER LAST YEAR – AND FOUR-TIMESED HIS PROFITS!
THE $100,000.00 DAY: Yep, this tavern owner in Atlanta uses ‘special event promotions’ like XXXXXXXXXXXXXXXXXX and XXXXXXXXXXXXXXXXX to create from $12,000.00 a day to as much as $105,000.00 in a single day….over $330,000.00 EXTRA from these clever promotions in a year. He even has another strategy that converts bad weather, specifically XXXXXX to cash. And not only will you hear all about it on the CD’s, you’ll be DIRECTED TO HIS WEB SITE WHERE YOU CAN SEE AN ENTIRE PROMOTION. Imagine: selling tickets for cash just to come to your event. “Impossible,” you too quickly say. I say: you can – and I dare you to investigate this with an open mind. Oh, and you just might want to use his Halloween Strategy this year – or don’t you want a $100,000.00 day???? C’mon, think bigger! Have fun! Amaze yourself, your staff, your mother-in-law. Drive your competitors crazy!
A SIMPLE SWITCH IN THE WAY SHE SELLS GIFT CERTIFICATES bumped Danielle’s restaurants’ gift certificate average from $40 to $60. Multiply that $20 bump x 100 = $2,000.00, but by 1,000 = $20,000.00. And what if I showed you how to sell more gift certificates than in any previous year?
Don’t Stop With Those Strategies...Go Ahead And Pick The MILLION DOLLAR Insider’s Secret Proven In Actual Use In A Real Restaurant... ...which of these would you like to have make you a VERY RICH Restaurateur?
MAKE YOUR RESTAURANT FAMOUS, THE HOT SPOT, THE TALK OF THE TOWN! Hear Joe Vitale tell you how P.T. Barnum would promote your restaurant. Let Joe get you excited about this! On fire! Then use actual PUBLICITY / FREE ADVERTISING STRATEGIES AND EXAMPLES BEYOND ANYTHING YOU’VE EVER IMAGINED...YET YOU COULD DO IT TOO. Meet and hear from a restaurant owner with an Easter promotion that brought merchants together...flooded the streets...puts thousands of customers into her list. IF YOU DARE, you could turn even a small restaurant into a Major Town Or City ‘Event’ just by copying this XXXXXXXXXXXXXXXXXXXXX Strategy.
There may be no free lunch. But there are FREE new customers!
GETTING NEW CUSTOMERS TO YOUR RESTAURANT FOR THE VERY FIRST TIME IS A COSTLY PROPOSITION and if you could only make that cost go away, well, you’d be a millionaire, wouldn’t you? Better hear and see what Bharat’s doing for his restaurant: getting a 27% RESPONSE from NEW CUSTOMERS from a XXXXXXXXXXXXXXXXXX – and he doesn’t spend a penny on postage or advertising!
NEW MATH: If you double the number of times EVERY customer returns to your restaurant during the year, what happens to your sales? Of course, they automatically double. But your profits more than double…..
INCREASE FREQUENCY AND CONSISTENCY OF REPEAT BUSINESS FROM REGULARS BY AT LEAST 250% ---- AUTOMATICALLY. (Zero work on your part.) Don’t worry: you don’t have to turn into an Advertising Genius or Marketing Wizard to get these results. I’ve built a 100% AUTOMATED, AUTO-PILOT SYSTEM that you just connect your customers to, sit back, relax, and watch it do all the work of...locking your customers up so they forget all about other restaurants vying for their attention...come back to you 250%+ more often...are as loyal as leashed dogs! Over 1,117 restaurant owners use this amazing auto-pilot system now and that number’ll double this year. If you are one of them, your business WILL BE TRANSFORMED. (And no, this is not another ‘web site.’) This is the most sophisticated sales-boosting system ever built, proven elsewhere then brought to and customized for restaurants EXCLUSIVELY by me. You can even test drive it FREE! FREE!
And that barely hints at everything I’m ready to deliver to your door...for you to listen to, look at, consider, try and use for THREE FULL MONTHS at entirely at MY risk. You don’t risk a penny. IF, FOR ANY REASON (OR NO REASON AT ALL!) you aren’t grateful you got my 2007 Boot Camp-In-A-Take-Out-Box, you can send it all back to me anytime within 3 months for a FULL REFUND.
You take no chances. In reality, I’m taking a chance on you.
And it gets even better. The 487 restaurant owners who attended paid up to $2,197.00 to be here plus airplane tickets plus hotel costs plus days away from their restaurant. You have NO days away. NO hotel bill. NO airplane tickets to pay for. AND YOU SAVE 50%!
Better
than Half Off!
Considering it all, the 50% discount, the travel and hotel cost zeroed out – you’re probably saving over $4,694.00 with me delivering the Boot Camp Take-Out!
But, after May 31, 2007, the price goes right back up to the full $2,197.00.
So you really do have to hustle to grab the HALF PRICE OPPORTUNITY, as I said, fully guaranteed.
Click Here to Get it NOW.Now. This minute. Before somethings takes you away from the computer, awash in the miriade of distractions of the restaurant where you are working too hard to make your living!
You’ll thank me – or get a refund and pay nothing.
So unless you are already wildly happy, in absolute ecstasy over the money you’re making, the way you’re making it...unless you live completely free of anxiety over where your new customers are coming from or where else your regulars are going...unless you’re sure you already know what all these restaurant owners know about getting big results fast...why, oh who, oh why, wouldn’t you grab this opportunity?
Deadline:
May 31, 2007.
Sincerely,
Rory Fatt
President, Restaurant Marketing Systems Inc.
PS: Over 82% of all restaurant owners who’ve attended one of my 6 yearly boot camps have returned for another. And another. In total, more than 5,017 restaurant owners have paid me MILLIONS of dollars for my programs, systems, training and support to build their better businesses. Can 5,017 restaurant owners all be crazy loons? No, you have to be logical and admit that many restaurant owners that committed to my Strategies just might have discovered something you ought to know about. And look, just having my original System simply isn’t enough. Time after time, RMS Members like those in the TOP SECRET FOLDER say that it’s the Boot Camp that is the catalyst to get them into action...the light switch finally going on. MISSING THIS BOOT CAMP DEPRIVED YOU of that kind of powerful, life-changing, mind-expanding experience. The next best thing is attending at home. Don’t miss that too!
PPS: BEAT THE DEADLINE & BE ONE OF THE FIRST 27 TO ACCEPT MY BOOT CAMP TAKE-OUT DELIVERED TO YOUR DOOR and get a terrific extra, FREE BONUS GIFT: May 31, 2007
PPPS: Guess I should WARN YOU…… There will be no better offer coming. No series of cute, clever, funny follow-up letters. No tele-seminars. THIS IS IT. Act now or lose out, period. I’m slashing your cost by HALF…..giving the 50% discount makes it impossible for me to chase after you with letter after letters after letter. You MUST respond to THIS invitation NOW.
PPPPS: First 57 people to respond also get a cool souvenir Limited Edition T-shirt from the boot Camp
What You Missed When Rory’s Greatest Show On Earth Came To Town And You Didn’t* -
12 VERY BIG THINGS…Check Them ALL Out!…
(1) ‘THE THING’ – A Shocking Creature That Can Double
Any Restaurant’s Profits With One Stomp
THE #1 ALL-TIME BIGGEST, MOST ‘BRAIN DEAD’, CERTAIN MONEYMAKING BREAKTHROUGH OF THE ENTIRE YEAR – from a restaurant owner...and frankly, I, Rory Fatt, am embarrassed that I didn’t think of this myself. It is MEGA-MEGA HUGE. It takes one of the best Restaurant Marketing Systems Proven Strategies that almost all my successful Members are using profitably and INSTANTLY DOUBLES the amount of money and number of customers it brings in the door. MANY restaurants are already bringing in $10,000.00 to $100,000.00 a month with this “before”...NOW HAVING HEARD WHAT I REVEALED AT THE BOOT CAMP, THEY WILL DOUBLE THAT. And the entire Strategy revolves around one-half of one sheet of paper. Sure it’s hard to swallow, but this IS a true, authentic Million Dollar Strategy. When you see it, your jaw WILL drop! I asked the 487 Members in the room, first, how many were making money easily and automatically with the original Strategy and 2/3rds of their hands shot up. Then I asked them how many would like to be somehow able to use that Strategy twice as much for double the money – and those same hands shot up and waved and people stood up to see and hear better! I promise you, this alone is worth the entire fee for my Boot Camp Take-Out Package the first month you use it, and then some. It is sad that you missed it – but you can still get it if you don’t dawdle.
(2) As Seen In ‘The Secret’ DVD Featured on Oprah And Larry King –
Joe Vitale – presenting:
“How To PROMOTE YOUR RESTAURANT
LIKE P.T. BARNUM”….. Make More Money, Attract Better Employees, Confound Your Competitors & Have More Fun!
Joe Vitale is the author of “There’s A Customer Born Every Minute”, the authoritative and extraordinary book based on the life and amazing promotional strategies of legendary circus-man P.T. Barnum. He will show you how to use Barnum’s “Rings Of Power” to turn your restaurant into the talk of the town, the place to be, the only place your customers ever want to go!
What You Probably Don’t Know About Barnum
P.T. Barnum’s known to most for a quote he never said – “there’s a sucker born every minute”; as a circus owner, and as a masterful, bold promoter of such things as “real live mermaids” and “5—cents to see the Egress*”. What you probably do NOT know is that Barnum was a from-scratch, self-made millionaire at a time when millionaires were most rare. Barnum became famous for his business lectures, like ‘The Art Of Getting Money.’ P.T. was also a newspaperman, author, politician, and entrepreneur who got rich, went broke, recovered from his business’ destruction by fire, and got rich again. As a museum operator and circus promoter, Barnum had to find ways to capture the imagination of the public, draw crowds to events, and make word-of-mouth advertising spread like wildfire. If you become familiar with Barnum’s series of truly outrageous successes at promoting an opera singer, circuses, museums, events….you would definitely want to know: how would P.T. Barnum advertise and promote my business? What advice would P.T. Barnum give me about promoting my restaurant?
Why It Was Such A Terrible Loss, NOT To Be With Us To Hear Joe Vitale
I spent a small fortune and “sold hard” to arrange for Joe to be with us – in fact, I got him to re-schedule his speaking tour and vacation in New Zealand! Why did I think it was THAT important for you to hear Joe? Because, based on the most thorough and exhaustive research into P.T. Barnum’s life, adventures and promotions, Joe has extracted and brilliantly organized TEN “AMAZING” PRINCIPLES OF PROMOTION AND BUSINESS SUCCESS that you can apply immediately to your business and quickly make your restaurant(s) the most talked about, best known, most popular spot(s) in your city!
Joe brought his own extensive marketing background to his study of Barnum. For over 25 years, Joe has excelled as a direct-response copywriter and marketing strategist. He is the founder and President of Hypnotic Marketing Inc., a “think tank”, publishing and consulting business focused exclusively on unusual, highly effective methods for attracting customers, keeping customers interested and involved and coming back for more. Joe’s also a fascinating personality with a very eclectic range of interests and experiences – he is, for example, a hypnotherapist, a certified Chi Kung healer, an ordained minister, and holds doctorate degrees in Metaphysical Science as well as in Marketing. His book on wealth, The Attractor Factor, soared to the top of the Amazon.com bestseller list and stayed at #1 for an unprecedented time….thanks to his extraordinary flair for promotion! Our friend Dan Kennedy is a Joe Vitale fan, and urged me to get Joe – in fact, Dan said that Joe’s work on P.T. Barnum is “the best, fresh, groundbreaking work on marketing and wealth creation I’ve seen in at least a decade, and just cannot recommend this strongly enough.” Hey, what more should you need to hear?
Well, there is more. Joe’s discovery and teaching of P.T. Barnum’s “TEN RINGS OF POWER FOR CREATING FAME & FORTUNE (FOR YOURSELF OR ANY BUSINESS) is enthusiastically praised by - Evel Knievel! Jay Conrad Levinson, author of the famous ‘Guerilla Marketing’ series, Rick Butts, the President of The Safari Adventure Company, and on and on. People who know and use promotion are all raving about Joe’s bringing Barnum forward. Our group left this session with Joe ALL FIRED UP about more creatively and boldy promoting their restaurants…
A few of the Astounding and
Awe-Inspiring Acts That
Joe Vitale Performed Before
Our Very Eyes:
He’ll revealed how to at least double your income with “What P.T. Barnum Learned About Making Incredible Sums Of Money – When He Was Almost Hanged!”
He exposed what Donald Trump, Martha Stewart, Howard Schultz/Starbucks, Emeril, Rachel Ray and Tom Monaghan/Dominos took from P.T. Barnum – and how YOU can borrow from Barnum just as they did
He shared Barnum’s Private Rules for ‘Jumbo!” Advertising Success – to make every dollar you spend on advertising pay Elephant-Sized dividends!!!
Yes, you can STILL hear Joe. His main presentation IS included in the Boot Camp Take-Out Package.
(3) Step Right Up To See The Most Amazing Magic Trick Ever.
David Copperfield Is Green With Envy.
This Magician Turns A Dollar Into SIXTEEN Dollars.
And So Could You.
TINY BUDGET, PENNY PINCHER MARKETING THAT WORKS. Are you a tight-fisted cheapskate who squeezes your nickels until the buffalo cry? You’ll love hearing about restaurant owners Rose and Jeff Baldwin. They spend a measly $700.00 on mailings (using my Strategies) and bring in over $11,000.00 a month -- $11,826.00 in the most recent month. That’s a MIND-BOGGLING $16.00 BACK FOR EVERY $1.00 PUT OUT. So – if your banker called and told you he had money on sale, and you could have $16 for every $1, how fast could you haul butt over to the bank?!? Well, that is exactly what you CAN do for yourself just by letting me send you this Package (guaranteed) and letting me tell you Rose and Jeff’s Secret. And you can do it as much as you like. $16 for $1. $160 for $10. $1,600 for $100. $16,000 for $1,000. At that rate, how fast could you pay off your debts and leases?...pay cash for that new walk-in freezer?.....set aside your son’s or daughter’s college fund? Oh, and they get 36% of all these new customers to return. Best of all, if you like, you can have the Strategy that Rose and Jeff are using done FOR you, so you don’t even have to lick a stamp.
(4) Michael Thibault presents….
How To Make A
“Sideshow” In Your Restaurant Business
Provide Fatter Profits Than Opening A Second Location! (With A Lot Less Hassle)
Michael Thibault is truly THE MILLION DOLLAR MAN – because his ONE WEEK’S catering sales during AutoWeek and the SuperBowl were: $1,056,433.00…that’s One Million Dollars…with $619,367.00 NET PROFIT. Can you learn how to create a giant new stream of Circus-Tent-BIG Profits in YOUR business from Michael’s experiences? You betcha!
Michael was a “regular” restaurant owner just like you. But today, his and his partner’s restaurants are eclipsed by his $3-million+ catering business – and Michael absolutely INSISTS that he can teach ANY restaurant owner with ANY type or size of restaurant in ANY market how to create an income two, three, four times the restaurant’s, rapidly, easily, systematically. Here’s why I believe you will enter Michael’s Tent thinking of this as a “little sideshow” but come out thinking much, much differently, thinking about your own financial opportunities much bigger, and Getting Down On Bended Knee To Thank Me for pushing you to pay attention:
Bigger profit margins than the restaurant business
Huge Paydays: put $1,000.00, $5,000.00, 10,000.00, $50,000.00 into your bank account from one event
Break free of location, restaurant size limits on your income
Grow without need for a mountain of capital or debt
Set up great reoccurring revenue you can count on with corporate accounts
Create equity – a more saleable business
Have fun, meet celebrities, coordinate exciting events
What Michael will reveal that will
Make Your Mind Explode Like Popcorn!
How to snare an Elephant-Account, the big business client who will support you in style!
How to see and profit from the Giant list of catering occasions occurring daily in your customers’ lives – for example, weddings, birthdays, reunions, holiday parties, political fundraisers….in-office meetings, business breakfast or lunch meetings, customer appreciation events, classes, seminars…there are over 100 frequently occurring “opportunities”!
How to create an “endless chain of engagements” – as example, catering a cocktail party in the home of a corporate executive led to being asked to cater food for a training event at the company for 100 people, which led to….well, you get the idea. This doesn’t have to be accidental. You can make it happen on purpose.
How he got ONE client to pay $850,000.00 a year for 5 years in a row – for one big annual event. (Too big for you? Relax. There ARE ways even the smallest ‘shop’ can take and handle such a Big Piece Of Business. Please, THINK BIGGER!)
If your restaurant has a banquet room: Bring-In-The-Crowds Strategies to keep that thing busy ALL THE TIME
Michael could be one of the most fascinating speakers you’ll ever hear. Why? He’s cooked for Bobby Flay, John Elway, Ross Perot, actor Don Johnson and countless other celebrities, worked in food service seven different states and South Africa, and been involved in the purchase and sale of 60 different restaurant properties. He has operated his own restaurant, of course, and as already noted, built a fabulously profitable catering business in Detroit – with corporate clients like the City Of Detroit, Reebock, Chrysler, the N.F.L. and Sports Illustrated Magazine. You instantly think – oh, I could never get Big-Name Clients like those. Wrong, lion food breath! You can, and you can do it quickly, and Michael can show you how. Further, frankly, nobody, and I mean nobody I have ever gotten to know has as many different proven, step-by-step strategies for creating Huge Income Increases Fast for restaurant owners --- he’s a Money Magician, this guy! For the past 6 years, he’s been in constant demand as a consultant and deal-maker, helping hundreds of restaurant owners break free of limits and quickly create Much, Much Bigger Incomes, more value, even sell for ten times more than they ever thought possible. Hey, Michael started learning the catering business at age 6, helping his mother make hors d’oevres in the basement for her ‘home party business’ – and getting paid in ice cream (in obvious violation of child labor laws). Momma had a loyal clientele, brand new Cadillac every year, lots of diamond rings, lived in the upscale Detroit suburb of Grosse Point and took Michael and his brother to DisneyWorld for two weeks every year – and made it all happen with no paid advertising; all word of mouth. Full circle, Michael’s built his own terrific catering biz, taught willing-to-learn, open-minded restaurant owners how to do the same – and now has agreed to share his story, examples and most prized strategies and secrets at this, The Greatest Boot Camp On Earth. Tasty!!!
.A quick note from Michael….”Folks, I can’t count the number of times I’ve heard this – from my own restaurant partner and from restaurant owners I’ve helped – ‘man, if we didn’t have this big catering income, I don’t know how we would have survived this month!’. Have you ever struggled just to meet payroll or taxes? Do you sweat out ups-n-downs, roller coaster income, slumps? Well, it’s the catering business that has freed me and my partner from all that stress and anxiety – and given me an income, wealth and most importantly, a lifestyle that 99% of restaurant owners simply can’t create within the four walls of their restaurants. I once worked those 90-hour weeks inside those 4 walls and still barely made a living. Now I make more each year than the doctors, lawyers, executives who hire us, more than most restaurant owners can even imagine making…with more predictability and consistency, and less hassle and less work than YOU can imagine! You really MUST investigate my business. Oh, and by the way, my techniques let you create any kind or ‘brand’ of catering business you like regardless of your type or size of restaurant. You might run a “White Glove Gourmet” catering business out of the back of a small pizza joint, just like I did for 4 years – to the astonishment of many. Or run a 2-meat buffet “blue collar” party business. Or corporate catering. Right now, you are probably thinking this doesn’t apply to you, won’t work in your area, you don’t have the time, etc., etc., etc. – it’s easy to mentally disqualify yourself from such a big, profitable opportunity when you don’t actually understand it. But after being with me at Rory’s Greatest Boot Camp On Earth, I’m betting you’ll see it all differently. Don’t disqualify yourself.”
YES, YOU CAN STILL HEAR MICHAEL’S TALK
– in the Boot Camp Take-Out Package!
Why are these 12 people dancing? They were the finalists in this years “Better Your Best” contest - and they revealed their ideas, strategies and marketing secrets so that you don’t have to reinvent the wheel, you can copy their success!
(5) Enter The Egress. See The 3-Legged Moneymaking Monster!
HEAR MULTI-MILLION DOLLAR MAN PAUL SMITH CONFESS HE DIDN’T DO MUCH AS A RESTAURANT MARKETING SYSTEMS MEMBER FOR SIX YEARS (!) – but when he started using this one Strategy right, it brought an additional $100,000.00 in the door in its first 12 months. From 2005-2006, Paul increased his restaurant’s total income by a whopping $350,000.00!!!! But then he went from being just a restaurant owner to a true lion-hearted food Entrepreneur – be INSPIRED as you hear how his side business caters nearly 200 WEDDINGS A YEAR…..and in “FESTIVALS”, he brings in an extra One Million Dollars A Year. He says: “It is ALL largely due to Rory and Restaurant Marketing Systems and implementing ideas learned here.” See, you just have to hear Paul tell his whole story...explain Strategy after Strategy after Strategy. Sure, you’ll be kicking your butt for not being with us in person to spend even more time with Paul – like the mob who cornered him in the hall and wouldn’t let him go. But at least you can STILL hear him lay out how he turned his ordinary restaurant into a “Three Legged Moneymaking Monster!”
(6) How To Convert Ideas To Cash, How To Get Things Done
Tim Paulson presents…
Lion-Taming Made Easy: How To Amaze & Astound Yourself & Those around You With… Implementation Extraordinaire Tim says: ‘Most restaurant owners HAVE PLATES FULL OF GOOD IDEAS, strategies and opportunities that they can’t seem to move on, act on, implement.’
Tim has become known – among my Members, and throughout the business world – as the Billion Dollar Success Coach®, because he knows how to tame inertia, procrastination, unproductive busyness, not-knowing-what-to-do-first-it is, and other “lions” standing between you and your desired objectives. His unique strategies are rooted in real-world experience in high-pressure business environments, like the rapid growth he was intimately involved with at Hair Club For Men – from 8 to 69 offices in his time with the company! If you can’t seem to ever get free of the same-old, day-to-day whirlwind of tasks and responsibilities long enough to implement breakthrough growth strategies – Tim has the answers you need. He is totally familiar with restaurant owners’ biggest challenges, and works closely with the most successful fast-implementing owners in my highest level Platinum+ Coaching Program. If you’ve heard Tim before, this is a terrific opportunity to re-unite and hear his latest discoveries. If you haven’t heard Tim…if you’re struggling to implement more, and more important things…or if you happen to be a relatively new RMS Member still timid about rapid-fire implementation of the strategies and tools you’ve been handed, this Session with Tim is VITAL!
(7) You’ll Need A Very Sturdy Table For This….
WHO THE DEVIL WANTS 919 PAGES OF ANYTHING? Good grief – that’s longer than ‘Moby Dick’ or ‘War And Peace’. Thicker than the L.A. phone book. Might need help lifting such a thing. And who would want it? Well, this 919-page monster is made up of “Shining Star Super-Successful EXAMPLES” sent in by thousands of RMS Members….you name it, “Catering”….”Holiday Promotions”….”Birthdays & Anniversaries”….”Coupons”….”Ads”….it is the best of the best, a million dollar collection from every imaginable type and size of restaurant. It's our biggest ever. A collection of over 10 years of the best marketing that has come across my desk. Kathleen spent a full week organizing and categorizing it. I call it the Million Dollar Marketing Manual because there are Millions of Dollars of examples you can just type your restaurant name in and use. Just 15 examples I went through at this years Boot Camp generated over $897,120.70 in documented sales. Many of our members would crawl over broken glass to get a copy of Best Proven Marketing For Independent Restaurant Owners on the Planet. I could have filled the entire three days just talking about the really awesome marketing in this manual. This alone is worth the price of admission. Everybody in attendance got one in exchange for a donation of any amount they chose to “Cure Autism Now” - then I matched their donations. We raised $13,560.00 on the spot. You weren’t there, by all rights you really shouldn’t get this, but I’m going to donate $5 on your behalf to “Cure Autism Now” and include a copy of this 2007 Edition “Million Dollar Restaurant Marketing Examples Library Collection” with your Boot Camp Take-Out Package. You get to see ‘who’s doing what?” to successfully, brilliantly, profitably promote their restaurants year ‘round, in tiny towns, in big cities...pizza, gourmet, seafood, ethnic, take-out, dine-in, golf course, country club and resort restaurants, neighborhood taverns, you name it, there’s one in here.
This is the only way to get this. Don’t miss out twice.
(8) Look In Your Mirror. Do You See A PRO – Or An Amateur?
I DARED TO ASK: “IS YOUR RESTAURANT JUST A BAD HOBBY?” Yes – in my main presentation I defined what it means to be a PRO, a Professional Restaurant Owner...and I challenged everyone to honestly assess: IS YOUR RESTAURANT SUPPORTING YOU – OR ARE YOU SUPPORTING IT? I pose more than a dozen CRITICAL QUESTIONS about your goals and expectations, your advertising and marketing, your guest experiences, your operations systems; your restaurant’s independence or desperate, hour-by-hour dependence on you; your awareness of and proper response to new trends and opportunities. This is a “Make You Think” Session that helps you put yourself on the “Hot Seat”...and leads to new decisions to make your business and your life better. You NEED to hear this!
(9) Most Restaurant Owners Needs The Nerves-Of-Steel Of A Trapeze Artist To Suffer Through The Wildly Unpredictable Income Swings…But You Could Have Such A Secure, Steady Income You’d Sleep Like A Baby In Momma’s Arms, If You Knew THIS…
NO MORE SLUMPS. NO MORE ROLLER-COASTER INCOME. NO UNPREDICTABLE GOOD DAYS OR BAD DAYS. RENAE NORSE, LAST YEAR’S RESTAURANT MARKETER OF THE YEAR – she has totally, completely, perfectly “cracked the code” and mastered “continuity income”….for ANY type of business – which 99% of restaurant owners think is impossible. Hundreds of customers signing up as ‘members’ of your ‘club’ and having you automatically charge their credit card a pre-set amount every month. IMAGINE THAT: on the very 1st day of every month, starting the month with $3,000.00, $10,000.00, $20,000.00 of income – before you dirty the first plate. AT THIS BOOT CAMP, she describes exactly what she does, how her club works, how she easily sells it , how much money she makes. This probably should be a separate seminar you pay at least $5,000.00 for. If you get all your negative pre-conceived ideas out of your way and simply copy ReNae, this CHANGES YOUR WHOLE LIFE, providing locked in, certain monthly income. Yes,. I know you think “maybe she can but I can’t, because – yadayada” – well, you are flat out wrong. It’s PROVEN NOW in a dozen different types of restaurants in at least twenty different sizes of markets and the success reports keep flowing in. HAD YOU BEEN AT THIS BOOT CAMP AND SEEN FIRSTHAND HOW RENAE GLOWS WHEN SHOWING THIS OFF...HOW EXCITED OTHER OWNERS FOLLOWING HER LEAD ARE...well, you’d be “lit on fire” to make it happen in your restaurant. So I’ll deliver ReNae to you in the Boot Camp Take-Out Package.
(10) From The ‘Believe It Or Not’ Side Show….
Don’t You Lose Customers When You Raise Prices By 20%?
Not With This Strategy!
MICHAEL THIBAULT’S ADVICE ABOUT APPLE PIE, FRUIT SALAD, menu language and dessert displays means you’ll NEVER go back to boring again...and wait until you see how much more money even tightwad customers will happily, eagerly pay for such “creative” desserts!!! Beyond that, ANY restaurant can use this Strategy as springboard to Big Money From Catering. (You WILL be asked!). At Jim’s Steakhouse, they RAISED PRICES BY 20% AND INSTANTLY STARTED CLOSING 36% MORE CATERING BUSINESS with this Strategy.
You just gotta hear this!!! Hey, who else wants a 20% pay raise????
(11) In This Tent, Something So Awesomely Powerful It Must Be Kept Caged
– And You Must Wear Protective Glasses When It Is Shown To You
WAIT UNTIL YOU SEE MY TWO NEWEST “MAGIC POSTCARDS”...Here are actual stats, as unbelievable as they may be:
Momma Luigi’s restaurant: 43.8% to 51.4% response
Red Roosters BBQ: 28.6% to 42.9% response
Cypress Grill: 56.9% to 62.5% response
Fat Cat Grille: 23.8% to as high as 60% response
Ned Kelly’s Steakhouse: 39% to 51% response
Yes, you read it right: from 23% to 62% of the people getting these postcards come into the restaurants! “Hmmmph – they must be just giving everything away” you say? WRONG, Skeptic-Breath. Here’s the Return On Investment in dollars: $29.00 to as much as $82.00 back for every $1.00 spent printing and mailing my newest Magic Postcards. HOW CAN THIS BE? Well, one secret is the list – and I’ll tell you precisely who to send these postcards to. Another is my unique personalized images. Another is timing. AT THIS BOOT CAMP YOU JUST MISSED, I spelled it all out. I will still do that for you, if you hurry. I’ll send you Postcard Samples and tell you exactly how you can get these kind of results, too. Yes, I SWEAR UNDER OATH that these statistics are true, accurate and from real restaurants. Of course, you could keep failing with direct-mail...or settle for normal 1% or 2% response rates...or give up on it altogether. Or you could learn how to use these Magic Postcards and get Rich.
(12) Rory Raises The Dead & Performs Other Mystical Feats
At YOUR Restaurant
YOU’VE GOT MONEY HIDDEN UNDERNEATH YOUR RESTAURANT – but you can’t get at it without my shovel. Every restaurant has Lost Customers. You do. Well, I can bring ‘em back alive. Check these ACTUAL RESULTS out – using my RAISE-THE-DEAD STRATEGY….Jack Creek Steakhouse is re-activating over 12% of the lost customers they declared gone, forgotten, lost forever….Homestead Restaurant, 6% to 8%.....Village Cantina, 9%. THIS IS LIKE FREE MONEY. Nearly free anyway – each buck spent on this Strategy is bringing in at least SEVEN dollars. Well, I’ve improved this Strategy. And I gave it to everybody at the Boot Camp that you just missed. I’ve decided to generously throw it in to the Boot Camp Take-Out Package too, so you won’t miss out. WITHIN 15 DAYS OF GETTING THE PACKAGE, if you zero in on my Raise-The-Dead Strategy, you can see found money rising up from underneath your restaurant!!!
What Did Rory Do To Make This Restaurant Owner Jump for Joy?
After narrowing down the contest packages to 11 finalists and listening the each of the finalists speak - highlighting the secrets of their success for their restaurant - the judges deliberated. No easy task - each finalist had increased their sales AND their profits, were spending less time in the restaurant and more time with their families. They had all learned the value of free time, enjoying their own pursuits outside the restaurant - and had learned how to delegate the daily tasks that a restaurant demands. They had taken Ideas to ACTION - implementing the strategies that were right for their restaurants and catapulting them further ahead than they ever imagined. In the end...the winner is...well, you’ll just have to watch to find out! These savvy marketers walked away with a brand new convertible BMW Z4 and were crowned the RMS Ambassador for the year!
...and this just isn’t the half of it!!!!! - And you get it ALL at HALF OFF if you hurry, deadline May 31, 2007:
19 AUDIO CD’S and 16 DVD’s that bring my terrific speakers….” Champion Panels”…my awarding of the BRAND NEW BMW Z4 Convertible to this year’s Restaurant Owner Of The Year (what he did to deserve it)…my in-depth how-to presentations…interviews with restaurant owners creating incredible gains for themselves…
THE MILLION DOLLAR EXAMPLES COLLECTION – sheesh, 919 pages!
90 DAY “FREE LOOK & TEST DRIVE” 100% SATISFACTION GUARANTEE… You’re either thanking me profusely for refusing to let you miss this altogether or you return it all, pay nothing!
EXTRA Added Attractions - Included in The 2007 Boot Camp Take-Out Package
JIM LAUBE - from RestaurantOwner.com - legendary industry leader providing restaurant business information, online community, training, consulting at over 14,000 restaurant owners worldwide.
PHYLLIS ANN MARSHALL - celebrated expert in multiplying restaurants’ popularity, ‘buzz’, sales and customer loyalty by ‘experience enhancement’ - from menus to entire restaurant makeovers, she works magic!
LEE MILTEER - author, ‘Success Is an Inside Job’, peak performance coach for entrepreneurs and executives. Her clients have included NASA, Disney, and Federal Express. Her ‘Millionaire Mindset Telecoaching Program’ keeps hundreds of Restaurant Marketing Systems Members on track.
GEORGE FOREMAN - the man who made indoor grilling cool, putting a George Foreman Grill in 1 out of every 5 homes in America. George is a Master Salesman, Motivator...champion athlete…Entrepreneur…author, pastor and parent...with a message certain to inspire you to ACTION!
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