Judy Anderson, Barley’s Brewhouse and Grille, Kalispell, MT We’ve been in the restaurant business for 30 years, and this is the first time that we’ve ever had any type of advertising that we know is working because we can measure it. Your radio, your television, your newspaper, you can’t measure it. But this, we can. We’ve just been really happy with the whole situation. Rory’s system has more than paid for itself, probably the first month that we were doing business. We had a $129,000 increase in business that first year, the first full year we were with this program. And we took $85,000 of it to the bank. So yeah, it’s paid for itself.